Cheryl is our LIFE Expo Franchise Doctor!

​

If you have a business, you're ready to upscale and want to hear how to make it into a franchise. Cheryl is the lady for you!

​

Cheryl White is franchise strategist and franchiser,

​

Cheryl is an advocate for female entrepreneurs who want to have it all. She is the founder of the online Mercury Franchise School and Apollo Care franchising Limited and has made it her mission to help as many business owners as possible create a franchise empire from the business they love.. without sacrificing their time.

​

Franchising her own business in 2013,  Cheryl realised the power that the franchise model had to not only create a business empire but also to produce the ultimate passive income, giving her the much wanted time to spend with her family and creating her dream lifestyle.

Franchise consultancy methods concerned Cheryl and she felt that women were not given the support, encouragement and empowerment they deserved by the “do it for you” method.

​

She knew that she needed to change things and created a ripple of unease in the franchise industry when she created her first DIY franchise course in 2015. She wanted to teach female business owners how to franchise their business themselves, support them through the process and provide them with sample documentation to show them how to produce their own beautiful, informative documents that made their business shine.

​

Franchising her own business was the turning point when turnover went up from £100,000 per year to almost £1,000,000 after just 4 years of trading.. she knew she needed to teach this method to as many business owners as she could.

​

Since launching Mercury Franchise School, Cheryl has helped her clients to grow their businesses, create a passive income and get their time back.